University of Central Florida Audio, Visual, and Multi-Media Collection
Scope and Contents
Series I: Academics, 1974-2007 holds media dealing with various University colleges, schools, institutes, centers, and organizations as well as any research stories and academic events.
Series II: News, 1973-2005 primarily holds media that was produced outside of the university but focused on university events and issues. In several cases, the media was produced on campus but was used to report to the local and national media rather than document a university event.
Series III: People, 1968-2006 holds media that focuses on people who are or have been in the past affiliated with the University. Speakers can be found here as well as news stories and events produced by or for the students.
Series IV: Sports, 1978-2007 contains media produced by or for the University Athletics department both as a way to advertise the various University sports teams and document school sporting events.
Series V: University Relations, 1967-2005 is comprised of a collection of advertising segments that promote the University and various University programs. Much of the media was produced as television programing to be aired on local television stations such as PBS.
- Created: 1967-2007
- Office of News and Information (Organization)
The entire collection is open for research.
Equipment is not available for playing media in some formats.
Biographical or Historical Information
Advertising is a key ingredient to the promotion of any college or university. Highlighting the achievements and activities of the university population to attract potential students and gain notoriety in the community is a strategy that the University of Central Florida has relied on since the day it opened. While several UCF departments outsource their media production, the majority of marketing and advertising done at UCF is handled through the University Marketing Office. A client-based service that operates for both the administration and colleges on campus, the University Marketing Office is responsible for the marketing of the university both to potential students and to the general public. In addition, the mission is to create and protect the brand image of the University. The Office of News and Information is the primary media relations office for UCF and is responsible for producing and managing university related news media. The Office of News and Information not only works with local, regional and national media sources but is the primary content provider for the UCF channel, a digital television channel. Marketing, along with News and Information fall under the umbrella of UCF Marketing, Communications and Admissions.
20 boxes (23.3 Linear Feet)
Language of Materials
This collection contains a wide variety of media used to document, promote, or analyze the University of Central Florida. While the bulk of the collection is video, the collection also contains audio and multi-media. News footage from around Central Florida pertaining to the University can be found here as well as historic media that chronicles the growth of both FTU and UCF. University advertising campaigns as well as University produced media highlight the many academic and athletic organizations that can be found on campus.
The collection is arranged in five series by a subject heading and then by media type. Some items have been cataloged and are listed with their catalog number.
Method of Acquisition
The bulk of the collected materials were transferred to the University Archives by the Department of News and Information, the University Marketing Office, as well as from other sources throughout the University in 2005. This is a growing collection and the finding aid will be updated as new materials are acquired.
Accruals and Additions
Collection Identifier: CFU2006_04; Additions: Additions: CFU19XX_11,CFU19XX_12, CFU2005_04, CFU2005_24B, CFU2006_07, CFU2006_15*, CFU2006_32*, CFU2006_39*, CFU2007_20*, CFU2007_21*, CFU2008_02*, CFU2008_14*; *Transfer numbers that are indicated with an asterisk are add-ons and the material from these collections might still be in unprocessed. The CFU numbers were added from the Accession and Transfer Records in October 2010.
Collection processed by and finding aid prepared by April Karlene Anderson and Jonathon Teasley in 2006. DVDs as well as CDs are stored in protective cases. All materials have been placed into acid free archival containers. Each piece of media has been given a number and is stored in numerical order. Each edition of the finding aid reflects additions to the collection and improvements to the finding aid. The finding aid was updated to 4th edition in 2009-2011 by unknown and updated to 5th edition by Harrison Dunnett in 2014. The finding aid was placed into Archon, with adjustments made for Archon and resulting in edition 6, by Mary Rubin in 2019. Items in the finding aid that were located on the 'shelf' were confirmed to have catalog records, were linked in the related materials section, and were removed from the finding aid. Items in the finding aid that had 'removed' as a location were removed from the finding aid. They were: 'Cert Video Programs, undated' (no #), 'UCF Commencement Channel 9, 1996' (no #), 'Conversation with Peggy Kay, undated' (no #), 'Dr. Gerry Ferris Commencement Address, 2004 (2 copies)' (no #), 'Librarian/Researcher/Teacher of the Year Award, 1985' (no #), and 'UCF vs. Presbyterian S.C. Original Footage, 1979'. It is unknown where those items were placed.
- Advertising Subject Source: Local sources
- Audiocassettes Subject Source: Library of Congress Subject Headings
- College Sports Subject Source: Local sources
- Florida Solar Energy Center Subject Source: Local sources
- Florida Technological University Subject Source: Local sources
- Marketing Subject Source: Local sources
- Multi-media Presentations Subject Source: Local sources
- Universities and Colleges -- Florida Subject Source: Local sources
- University of Central Florida Subject Source: Local sources
- Valencia Community College
- Videocassettes Subject Source: Library of Congress Subject Headings
- University of Central Florida Audio, Visual, and Multi-Media Collection
- April Karlene Anderson and Jonathon Teasley; additions integrated by Harrison Dunnett
- Description rules
- Describing Archives: A Content Standard
- Language of description
- Script of description
- Code for undetermined script
- Language of description note
Part of the UCF University Archives Repository
Special Collections & University Archives
University of Central Florida Libraries
P.O. Box 162666
Orlando Florida 32816-2666 US